Jul 29, 2015 in Business/Finance . 0 Comment
For any business, it’s important to know what your customers want and need. It’s what gives you an edge over your competitors. Offering targeted deals is one of the best ways to connect with your customers and show them you have what they need. Sounds easy, right? The concept of targeted marketing is simple, but implementing it is a big challenge for most companies. Avoid these mistakes when offering your customers targeted deals.
What Are Targeted Deals?
In an era of online retail and easy price comparisons, most customers are looking for big savings when they shop for goods and services. Companies that personalize their offerings can provide additional incentives to their clients. Reaching out to customers requires showing them you have exactly the types of deals they’re looking for. Companies do this to a greater or lesser extent through traditional advertising. The advent of big data means that more information is available at your fingertips than ever before. Businesses now have greater access to the actual purchasing and shopping habits of their target audience. Reaching customers is easier thanks to the multiple ways that companies can communicate; through direct mail, email marketing and social media. However, customers can be turned off by poorly executed messaging.