Oct 20, 2014 in Tech . 0 Comment
A new social network is taking the world by storm. With invitation-only access, there has been a massive rush of invite requests of late. Completely ad free, Ello puts an emphasis on simplicity and design. Created by a small group of artists and designers, it was originally intended to be just a private network. As interest in the project grew, the creators decided to have a public version. Ello is attracting more and more users who are turned off by the tactics of other social networks.
How Is Ello Different?
Ello is making a point of being different. It may be this difference that is driving people in droves to the social network. The company has a manifesto that details the purpose and ideology behind the product. It starts by pointing out what has become a reality – other social networks have become a platform for advertisers. “We believe a social network can be a tool for empowerment,” states the company manifesto. “Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.”