Oct 29, 2014 in Business/Finance . 0 Comment
Creativity is an increasingly important aspect of improving business performance. Employers at some of the largest companies today put creativity high on the list of desired traits in their workers. Data from an IBM survey of 1500 Chief Executive Officers around the globe revealed that creativity mattered more than even management discipline, integrity, rigor and vision. Clearly, creativity matters in the business world today.
Why Is Creativity Important?
In the past, creativity was something that was thought best left to certain “creative types.” Yet, today’s business environment demands more. Economic challenges, complexities of technology and changes in organizational structures create new hurdles that must be overcome.
“Coming out of the worst economic downturn in our professional lifetimes -- and facing a new normal that is distinctly different -- it is remarkable that CEOs identify creativity as the number one leadership competency of the successful enterprise of the future,” said Frank Kern, senior vice president, IBM Global Business Services, in a press release about the survey results. “But step back and think about it, and this is entirely consistent with the other top finding in our Study -- that the biggest challenge facing enterprises from here on will be the accelerating complexity and the velocity of a world that is operating as a massively interconnected system.”