Nov 29, 2013 in Lifestyle . 0 Comment
Lululemon Athletica is a name you might be familiar with if you practice yoga. The Canadian company burst into the scene of athletic wear in 1998, targeting high-end yoga wear. Their first store in Vancouver included a yoga studio and a design center. The company went public in 2007, and today has 201 stores and many sub-lines, one of them for girls. Its revenue for 2012 was $1 billion.
The philosophy of the founder, Chip Wilson, includes quality, product, integrity, balance, entrepreneurship, greatness and fun. And these principles, which employees have to articulate and embody, allowed the company to charge high prices; from $82 to $118 for a pair of yoga pants.