Jul 06, 2015 in Business/Finance . 0 Comment
It is well understood that humans are visual creatures. Studies show that while most people remember only around 20 percent of what they read, they retain as much as 80 percent of what they see. Traditional advertising media takes this into account by creating visually appealing content. The advent of social media has created a new frontier for businesses seeking to engage with customers. Here are some tips on how to engage customers with visual content.
Why Visual Content?
Sharing visual content on your social media feeds is essential if you want to capture the attention of your audience. The majority of customers spend less than 15 seconds to actively read information on a page. Visual content, on the other hand, inspires action. Pictures and other graphic images have a much greater potential to be shared socially. Nearly half of all social media users share pictures on their feeds.