Oct 24, 2014 in Business/Finance . 0 Comment
Not long ago, social media was considered the last frontier for business marketing. Today, one can find a plethora of businesses on Facebook, Instagram, Twitter, Pinterest and other social media. However, the next frontier of online marketing is e-books. Use these tips to ensure your e-book reaches a wide audience and is well received.
Keep Content Relevant
When you’re using an e-book as a marketing tool, you can’t just write about anything. You have to use it to promote yourself as an expert in your field. For instance, an indie yarn dyer might publish a book on knitted or crocheted stitch patterns, while an online stationery and fountain pen company might extol the virtues of penmanship as art instead.