Jul 21, 2014 in Business/Finance. 0 Comment
In today’s digital climate, many businesses are starting to wonder if they should opt out of their newsletters. Some believe that social networking alone is enough to reach clients. However, this can be a mistake, as there are numerous benefits to newsletter marketing. Here’s a look at why your business needs a newsletter.
A company newsletter is a powerful tool with the potential to boost sales, strengthen loyalty, and increase brand awareness. While social media can also be used towards those ends, it is a completely different tool in your arsenal. This is becoming increasingly important, because as algorithms change, direct marketing through these sites may turn out to be more difficult for some small businesses. The newsletter is about delivering specific content to consumers who want to hear from you. It is also delivered directly to the inbox or mailbox of your customer.