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If you’ve read any of the dozens of excellent articles on email engagement data, you’ve probably heard the same thing: emails have the best chance of being opened midweek (between Tuesday and Thursday) and early afternoon (between Noon and 4pm). While this is true, it doesn’t reveal the whole story. Here are three surprising data […]
Leo Tolstoy opens his classic Anna Karenina with the famous quote, “Happy families are all alike; every unhappy family is unhappy in its own way.” Similarly, there are a million ways to ruin a real estate blog, but all successful blogs employ the same tried and true strategies. Here are the five most essential features of […]
The vast majority of real estate blogs are abandoned after a few posts. In most cases, blogs are abandoned because the blogger runs out of topics to discuss that are interesting to the Realtor and the audience. Here are seven topics that appeal to your expertise and your readers’ curiosity. 1. Preview new housing developments […]